Experience

Balen Real Estate, January 2024 - present

Marketing and Operations Manager

Formulating operational strategies & setting timelined goals that align with business objectives. Managing the company-wide schedule of appointments and meetings. Overseeing creative direction for website, email blasts, and outreach efforts. Assessing and analyzing departmental budgets to find ways to optimize team performance and company profitability. Delivering insightful & informative presentations on operational strategies and their results. Managing data collection for the updating of metrics to achieve productivity targets, eliminate errors, and deliver excellent customer service.

Tzumi Electronics, June 2024 - present

Copywriter

Writing clear, concise, and persuasive content for a variety of mediums, including social media, blogs, print ads, product descriptions, and email marketing. Researching industry trends, competitors, and target audiences. Collaborating with designers and engineers to ensure content aligns with the brand aesthetic. Proofreading and editing content based on feedback from Marketing Director and campaign goals.

Beautify Agency, Remote, January 2022 - June 2024

Content Manager

Crafted compelling social posts, captions, blog posts, and web copy, resulting in average 3% increase in click-through rate. Grew Instagram presence from 300 followers to 1400+ in one year by using only organic content, hashtags, and influencer outreach. Utilized brand typography to create visual assets and media, ensuring uniformity across all designs, resulting in 10+ informative videos to be displayed in-house, and countless commendations from staff and clients.

Air Control Home Services, Remote, March 2023 - January 2024 (contract)

Marketing Copywriter

Created email marketing campaigns for six different holiday-based promotions, and wrote the full span of copy for the sales funnels. Reformatted and wrote quarterly newsletter. Created small business ad copy for inline ads, short video ads, and print ads. Managed communication and project timelines from and entirely remote location.

ILoveKickboxing, Remote, December 2020 - February 2022

Branding and Content Manager

Wrote and edited content for a range of corporate marketing and communications materials, including email blasts, social posts, social ads, flyers & sales funnels, resulting in a 4% average click-through rate. Combined surveys, reviews, and analytics to develop targeted marketing messages and web copy, resulting in 90-second avg. time on page per user. Edited photos and videos, built visual assets, and planned out our quarterly content calendar via Canva, Adobe CC, Planable and Google Suite. Organized and managed in-studio photo shoots for marketing materials.

Education

Bachelor of Arts, with Honors, Double Major English Lit and Creative Writing, 2015

New York University